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Telling the story of a familiar regional brand, this copy for the header of a vendor landing page collaborates well with the artwork of Sierra’s photography department.

This informative header on a major brand’s landing page is written in the friendly, accurate and knowledgeable Sierra voice. It illustrates my ability to comfortably and effectively write, proof and edit compelling storytelling about a familiar outdoor brand using a minimal amount of copy.

Product Overview: Hydrapack

Product Overview: KJUS

Product Overview: Vortex Optics

Product Overview: Coyote Eyewear

Product Overview: Montana Decoy

Product Overview: Allen Co.

Whether your next fishing adventure involves float-tubing a lake, surf-casting in saltwater, or wading your favorite river, fishing waders and boots will always be highly prized allies for safe and exciting adventures.

https://www.sierra.com/blog/water_sports/fly-fishing-waders/

From your favorite oldie-but-goodie button-up, to those forever-comfy pajamas, to your must-have summertime bath robe, the color and patterns all play second fiddle to that soft, hard-to-mistake knap of true flannel. The more loved-on, the better.

https://www.sierra.com/blog/lifestyle/what-is-flannel-hint-its-not-plaid/

I keep the giants in their own fly box for two reasons: 1) because I can, and 2) they need the room.

https://www.theflyfishjournal.com/2010/06/salmon-fly-amulet/

Tailgate: The FlyFIsh Journal Blog:

• “Road Work Along the Salmon River” Aug.. 2012

• “Stillwater Brown” May, 2011

• “Winter Dream” Feb.. 2011

• “Aqua Hide and Seek.” July., 2010

• “Fly Seduction” Jan.. 2010

  Print Publications:

• "Spearfish, SD 57799." The FlyFish Journal. Funny Feelings. 2016, Vol. 7.3, 22.

• "Screaming for Resurrection." The FlyFish Journal. Funny Feelings. 2012, Vol 4.1, 24.

• “Wall Seed.” The VLP Magazine. University of South Dakota. May 2010: 56-62.

• "The Ruse.” Polyphony Online. Apr.-June 2010. Web. 15 Apr. 2010

A press release that I wrote informing the public of community evacuations and a sign of warm, dry weather on the way.

This human interest article I wrote for the Municipal Fire Complex provides an update on the latest local wildland firefighting and details some of the challenges of managing multiple large fires as a complex.

A recent rash of thunderstorms has spawned several wildland fires throughout the Black Hills. My press release on this day updates the initial attack on the fires and provides pertinent emergency contact information.

I shot the photographs, gathered and wrote the copy and designed the layout for this Community Thank You poster on the Fisher Fire, Craigmont, Idaho.

Sample of collateral I designed for South Dakota Center for Enterprise Opportunity and Black Hills State University College of Business and Natural Sciences, Spearfish, South Dakota.

My credits on this promotional video include copywriting and voice work

An ad for a local T-shirt and sticker business in which I scripted, videographed and edited